At Scale content series

saas at scale

Over the last few years, we’ve worked with hundreds of SaaS companies and one huge learning has been how the approach to product feedback has to change as a business scales.

When you are just starting out and have a small team and a few customers, gathering feedback, feature requests and ideas is a key activity but it can easily be done using inexpensive methods like a simple spreadsheet or Trello.

As you scale, the simple task of collating and understanding product feedback morphs to become an unwieldy and unmanageable beast which wastes time and energy across all of your teams.

That’s why you need a whole new approach as you grow.

Our At Scale series explores fundamental concepts around Product Demand Intelligence which will leave you with actionable takeaways and the ability to use product feedback to power the growth of your organization.

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